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GfK MRI Insights

    • 06/12/18
    • Media and Entertainment
    • Social and Strategic Research
    • Media Measurement
    • Consumer Panels
    • Trends and Forecasting
    • Advertising
    • GfK-MRI
    • United States
    • English

    Truth Initiative collaborating with GfK MRI, Acxiom to elevate targeting, activation, verification for anti-opioid campaign

    Data analysts and researchers from Acxiom, GfK MRI, and Truth Initiative are working together to battle opioid addiction, identifying how accurate digital data and verification can best play a role.
    • 06/05/18
    • Media and Entertainment
    • Technology
    • Media Measurement
    • Digital Market Intelligence
    • GfK-MRI
    • United States
    • English

    GfK MRI, Acxiom partner to bring unmatched quality to audience activation

    GfK MRI and Acxiom® have joined forces to develop MRI Predictive Audiences Powered by AcxiomTM –- an end-to-end, privacy-conscious solution for omnichannel marketing planning and execution.
    • 05/07/18
    • Media and Entertainment
    • Media Measurement
    • Smart Home
    • GfK-MRI
    • United States
    • English

    Welch, Drankwalter take on expanded leadership roles at GfK MRI

    GfK MRI – the gold-standard source of media and consumer research in the US – has named two proven leaders to guide its strategy and sales. Anna Welch has become Managing Director of MRI, while Michael Drankwalter is now EVP and Media Commercial Director for GfK in North America, including MRI. They will oversee all aspects of the MRI business, with strategic input from Gregg Lindner (Regional General Manager, GfK North America).
    • 04/20/18
    • Media Measurement
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    GfK MRI measuring cannabis use in ongoing nationwide study

    As part of its gold-standard Survey of the American Consumer®, GfK MRI is now collecting data on medical and recreational use of cannabis by US consumers.
    • 03/12/18
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    Mining for Gold: Using Content Drivers Attitudinal Data to Drive Programming and Marketing Decisions

    Originally presented at the 2018 Media Insights & Engagement conference, GfK's Karen Ramspacher shows how content creators can use GfK MRI's Content Drivers study – covering over 500 shows and 70 motivations for watching – to understand where their programming niche fits into the larger viewing "need-scape" of their targets’ lives.
    • 02/22/18
    • Media and Entertainment
    • GfK-MRI
    • United States
    • English

    2018 Major sporting event viewing intent

    With 2018 being a milestone year for sports across the globe, we decided to take a look at how people intended to watch different sporting events, including the Winter Olympics, March Madness and the World Cup. Knowing the environment in which consumers plan to watch these events can greatly influence your ability to reach these consumers and their social circles, as well as their overall engagement with the content.
    • 02/01/18
    • Media and Entertainment
    • Technology
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK MRI, Viacom to reveal drivers of “TVideo” viewing among key audiences

    At next week’s Media Insights and Engagement conference, “TVideo” experts from GfK MRI and Viacom will share their latest findings on viewer needs and motivations.
    • 01/24/18
    • Media and Entertainment
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    Now Generation panel discussion

    At an event hosted by GfK MRI, thought leaders from five major content platforms and media agencies shared their perspectives on the Now Generation, who are already shaping how we market, innovate, and advertise.
    • 01/04/18
    • Financial Services
    • Media and Entertainment
    • Retail
    • Technology
    • Media Measurement
    • Shopper
    • Trends and Forecasting
    • Global Study
    • Consumer Life
    • GfK-MRI
    • United States
    • English

    At CES, GfK will help brands target a new generation of "beyond digital" consumers

    At this month’s CES, GfK will draw on exclusive research into the Now Generation (ages 15 to 25) to help brands succeed with tomorrow’s most valuable consumers.
    • 12/13/17
    • Financial Services
    • Retail
    • Consumer Goods
    • Shopper
    • Consumer Life
    • Pet Specialty
    • GfK-MRI
    • Public Communications and Social Science
    • United States
    • English

    From Amazon to the Now Generation – GfK insights that helped define 2017

    Brands, marketers, and researchers have been working hard to keep pace with the extraordinary changes of 2017. Smartphones, ecommerce, and emerging young consumers are reshaping the marketplace – and the culture. GfK has been helping clients stay up to speed on this fast-evolving world; here are 10 of our top insights from 2017.
    • 10/19/17
    • Media and Entertainment
    • Trends and Forecasting
    • GfK-MRI
    • United States
    • English

    GfK MRI offering access to consumer insights as part of college competition

    GfK MRI is offering access to its University Internet Reporter service to students taking part in GfK's NextGen Competition.
    • 10/11/17
    • Media and Entertainment
    • Media Measurement
    • GfK-MRI
    • United States
    • English

    GfK presents fresh thinking on mobile, cross-media research at PDRF 2017

    GfK will be showcasing the latest digital, cross-media research approaches to explore key industry questions and deliver better answers for businesses at this year’s Publishing and Data Research Forum (PDRF).
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