GfK MRI’s focus on excellence has made it the leading producer of media and consumer research in the United States. All the research conducted by GfK MRI reflects an enduring commitment to producing reliable and actionable information about the world's most dynamic consumer market.
GfK MRI's Survey of the American Consumer® is the industry standard for magazine audience ratings in the U.S. and is used in the majority of media and marketing plans in the country. In response to the evolving needs of its clients, GfK MRI has developed a number of innovative research products and services that use the Survey as their foundation.
The Survey’s vast database of media usage, demographics, psychographics and consumer behavior makes it a powerful resource for penetrating insight into the actions and motivations of adult American consumers.
Market Solutions is GfK MRI’s “applied intelligence” division, providing custom and analytical research for marketers who seek a deeper understanding of their target consumers and more efficient pathways for reaching and interacting with them.